L’Oréal Paris is your Red Carpet
Beauty Authority
TIFF Festival Trailer 2013
The Visual Signatures
We create a visual signature that ties the red carpet to L’Oréal Paris products
(red lipstick, red nail polish, red blush, etc.).
Bringing the Visual Signature to Life at TIFF
Make sure people understand that L’Oréal Paris is the Red Carpet by creating one.
We construct a real, physical red carpet that mimics our red carpet visual signature.
This can be used to support the launch of Collection Privée in reds.
