Like the film industry, L’Oréal is also the art of science and technology. In the trailer, we use the spectacular tech shots and marry them with fabulous close-ups of our spokesmodel’s features. We propose a seamless edit from science shots to beauty shots to product and texture shots to create beautifully artistic special effects à la L’Oréal Paris. From a consumer takeaway, ending the trailer with the tagline “Special Effects by L’Oréal” communicates that with L’Oréal, these spectacular shots make them special, too. “Because you’re worth it” is another way of saying “You’re special.” It’s a promise to consumers that LOP will enhance their beauty.