“Pour yourself a drink, put on some lipstick and pull yourself together.”
Colour Riche
L’Oréal Paris Colour Riche lipstick is the No. 1 lipstick in the world due to its expansive colour selection and unique shades, and the objective is for Colour Riche to also become the No. 1 lipstick in Canada by 2014. The portfolio was expanded in Spring 2012 by 44 shades. Given the cosmetic trends for colour, there is an opportunity for Colour Riche to inspire women to take their lipstick from day, to night, and to play by showcasing not just the vast Colour Riche portfolio (ensuring women have their “my lips but better shade”), but also a must-have & trendy
IT shade that can only be found in Colour Riche.
Women around the world know this to be true: Applying lipstick is a transformative experience because it signals an inner confidence that becomes outer confidence and has the power to change the course of a woman’s day. It says, “I’m empowered.” It says, “I’m important.” It says, “I’m Worth It.” Putting on lipstick will, in an instant, enrich your overall look and change your mood. Colour Riche offers 98 reasons to have colour in your life. Wearing different shades of lipstick sends a message to the world about how you feel, and, in turn, the world transforms around you. Every colour has a story, a possibility - the more colours, the more possibilities. In this concept, we invite women to change the course of their days and nights by wearing different shades of lipstick.
98 colours, 98 stories. The CTA for our campaign accompanies every empowering spokesperson story. The story sets up the emotion (“dream” for Claudia,“be brave” for Freida and “be confident” for Jennifer), then invites readers to enrich their lives with many colours and live their own stories.
IT shade that can only be found in Colour Riche.
Women around the world know this to be true: Applying lipstick is a transformative experience because it signals an inner confidence that becomes outer confidence and has the power to change the course of a woman’s day. It says, “I’m empowered.” It says, “I’m important.” It says, “I’m Worth It.” Putting on lipstick will, in an instant, enrich your overall look and change your mood. Colour Riche offers 98 reasons to have colour in your life. Wearing different shades of lipstick sends a message to the world about how you feel, and, in turn, the world transforms around you. Every colour has a story, a possibility - the more colours, the more possibilities. In this concept, we invite women to change the course of their days and nights by wearing different shades of lipstick.
98 colours, 98 stories. The CTA for our campaign accompanies every empowering spokesperson story. The story sets up the emotion (“dream” for Claudia,“be brave” for Freida and “be confident” for Jennifer), then invites readers to enrich their lives with many colours and live their own stories.
2012
